Cabin Brewing Company

Designing for Cabin is an exercise in both joy and restraint. It’s eclectic chaos.

For each new beer release, we develop evocative names, then find historic visual inspiration: from textiles to packaging, to books, games or signage. Choosing items from the 1950s to 1970s, we then simplify and modernize, creating labels that are bold, energetic, and appealing, and ensuring colours hint at the flavours. Then we launch each beer on social with quirky ‘canimations’.

It’s a system but it’s anything but boring.

NOTE: The Cabin Brewing brand was developed while Jill was part of Daughter Creative, and is now executed by Nice One and friends, including talented designers like Ben Gough and Brian Allen.